Privacy Policy

Last Updated: October 2025

Swartland Eiendomme Pty Ltd t/a HFG Properties (“HFG”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.

1. Information We Collect

1.1 Information You Provide

When you interact with our website, you may provide us with:

  • Contact Information: Name, email address, phone number, and physical address
  • Inquiry Details: Information about your property interests, investment requirements, and messages you send through contact forms
  • Business Information: Company name, industry, and professional details (if applicable)

1.2 Information Automatically Collected

We automatically collect certain information about your device and how you interact with our website:

  • Usage Data: Pages viewed, time spent on pages, links clicked, and navigation patterns
  • Device Information: IP address, browser type, operating system, device type, and screen resolution
  • Location Data: Approximate geographic location based on IP address
  • Referral Information: The website or search engine that referred you to our site

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyse website traffic. See our Cookie Policy section below for details.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Business Operations

  • Respond to your inquiries about properties and developments
  • Process and fulfil your requests for information
  • Communicate with you about our services and properties
  • Maintain and improve our business relationships

2.2 Website Improvement

  • Analyse website traffic and user behaviour to improve functionality
  • Understand which properties and content are most interesting to visitors
  • Optimise our website for different devices and browsers
  • Identify and fix technical issues

2.3 Marketing (with your consent)

  • Send you updates about new developments and properties
  • Share news and insights about the property market
  • Inform you about events and opportunities that may interest you

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

3. Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects information such as:

  • How you found our website
  • Which pages you visit and how long you stay
  • Your general location (country/city level)
  • The type of device you’re using

Your Google Analytics Data

  • Google Analytics uses cookies to collect this data
  • The information is transmitted to and stored by Google
  • Google may use this data to contextualise and personalise ads in its advertising network
  • We use this information in aggregate form to improve our website and services

Opting Out of Google Analytics

You can opt out of Google Analytics tracking by:

Learn more about How Google Uses Data.

4. Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and understand how you use our site.

Types of Cookies We Use

Essential Cookies (Required)

  • Remember your cookie consent preferences
  • Ensure website security and proper functionality
  • Enable core features like contact forms

Analytics Cookies (Optional – with your consent)

  • Google Analytics tracking cookies
  • Measure website performance and visitor behaviour
  • Help us understand which content is most valuable

Your Cookie Choices

  • You accepted cookies when you clicked “Accept” on our cookie notice
  • You can withdraw consent by clearing your browser cookies
  • You can block future cookies through your browser settings
  • Note: Blocking essential cookies may affect website functionality

Managing Cookies

Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block all cookies (may affect functionality)
  • Receive notifications when cookies are set

Consult your browser’s help documentation for specific instructions.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

5.1 Service Providers

We may share information with trusted third-party service providers who assist us with:

  • Website hosting and maintenance
  • Email communications
  • Analytics and performance monitoring
  • Customer relationship management

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

5.2 Legal Requirements

We may disclose your information if required by law or in response to:

  • Court orders or legal processes
  • Government or regulatory requests
  • Protection of our rights, property, or safety
  • Compliance with legal obligations

5.3 Business Transfers

If HFG is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

  • Secure servers and encrypted data transmission (SSL/TLS)
  • Access controls limiting who can view your information
  • Regular security assessments and updates
  • Secure backup systems

However, no internet transmission is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal and regulatory requirements
  • Resolve disputes and enforce agreements

When information is no longer needed, we securely delete or anonymize it.

8. Your Rights

Under South African law (Protection of Personal Information Act – POPIA), you have the right to:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal requirements)
  • Objection: Object to processing of your information for certain purposes
  • Restriction: Request restriction of processing in certain circumstances
  • Portability: Receive your data in a structured, machine-readable format
  • Withdraw Consent: Withdraw consent for marketing communications or optional tracking

To exercise any of these rights, please contact us using the details below.

9. Children’s Privacy

Our website is not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately so we can delete it.

10. International Data Transfers

Your information is primarily processed and stored in South Africa. If we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with applicable laws.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our practices
  • Legal or regulatory requirements
  • New features or services

We will post the updated policy on this page with a new “Last Updated” date. Significant changes will be communicated through a prominent notice on our website or via email.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Hanekom Family Group (Pty) Ltd
8 Hoog Street
Malmesbury, 7300
South Africa

Email: [email protected]
Phone: 087 551 1232

14. Complaints

If you believe we have not handled your personal information properly, you have the right to lodge a complaint with:

Information Regulator South Africa
JD House, 27 Stiemens Street
Braamfontein, Johannesburg, 2001
Website: https://inforegulator.org.za
Email: [email protected]

Quick Summary

What we collect: Contact details you provide, website usage data, and anonymous analytics
Why we collect it: To respond to inquiries, improve our website, and understand visitor interests
Who we share with: Only essential service providers (like Google Analytics)
Your control: You can access, correct, or delete your data anytime
Our commitment: We protect your information and respect your privacy rights

By using our website, you acknowledge that you have read and understood this Privacy Policy.